Demographic segmentation divides the market by which type of variables?

• A. Age, life-cycle, family dynamic, income, gender, religion, ethnicity and education level
• B. Geographic location
• C. Usage rate
• D. Occasion

Answer: (A)

Demographic segmentation groups customers based on who they are—observable, measurable characteristics such as age, life stage, family dynamics, income, gender, religion, ethnicity, and education. These attributes often correlate with different needs, preferences, and buying power, so marketers can tailor messages and products to each group. The other options don’t fit this type of segmentation: geographic location is about where people live, usage rate is a behavioral measure of how much they use a product, and occasion refers to when a purchase happens, which is situational.