In the three-component model of attitudes, which component corresponds to beliefs?

• A. Affective component
• B. Behavioral component
• C. Cognitive component
• D. Emotional component

Answer: (C)

The cognitive component corresponds to beliefs. In the three-component model of attitudes, this part covers our thoughts, knowledge, and beliefs about the object of the attitude—what we think to be true, our opinions, and what we believe about consequences or attributes. For example, thinking that regular exercise improves health is a belief you hold about exercise, which is cognitive. The other components map to different aspects: the affective component deals with feelings toward the object, and the behavioral component relates to actions or intentions to act. If you feel positively about exercise or plan to start exercising, those are the affective and behavioral parts, not beliefs.