Which role transmits information to outsiders on the organization's plans?

• A. Spokesperson
• B. Leader
• C. Monitor
• D. Liaison

Answer: (A)

The key idea here is identifying who is designated to communicate with people outside the organization about its plans. The person who serves as the spokesperson is the official external messenger, the one who delivers statements, handles media inquiries, and ensures consistent messaging about the company’s plans to the outside world. This role is specifically about transmitting information to outsiders and presenting the organization’s plans in a way that represents its stance and updates.

Leaders focus on guiding and communicating vision, often to both internal and external audiences, but their primary job isn’t to be the standard external conduit for plans. Monitors are the researchers and scanners, gathering information from inside or outside to inform decisions. They don’t primarily relay the organization’s plans to outsiders. Liaisons act as bridges and facilitators between internal units and external groups, coordinating interactions rather than serving as the official external voice for the organization’s plans.