Which segmentation approach uses variables such as age, life-cycle, family dynamic, income, gender, religion, ethnicity, and education level?

• A. Demographic Segmentation
• B. Geographic Segmentation
• C. Psychographic Segmentation
• D. Behavioral Segmentation

Answer: (A)

The main idea tested is how marketers categorize a market using observable characteristics of people. The variables listed—age, life-cycle stage, family dynamics, income, gender, religion, ethnicity, and education level—are classic demographic factors. Demographic segmentation groups consumers based on these attributes because they often correlate with differences in needs, preferences, and purchasing power, making it easier to tailor products and messages to specific groups.

This is what sets it apart from other bases: geographic segmentation focuses on where people live; psychographic segmentation targets values, attitudes, lifestyles, and personalities; behavioral segmentation looks at actions like usage patterns and benefits sought. So, using the listed variables to define segments aligns with demographic segmentation.