Which strategy targets several market segments and designs separate offers for each?

• A. Undifferentiated Mass Marketing
• B. Differentiated Targeting Strategy
• C. Concentrated Targeting Strategy
• D. Micromarketing

Answer: (B)

This is about targeting multiple segments with distinct offers, which is the differentiated targeting strategy. By identifying several market segments and crafting a tailored marketing mix for each, a company can better meet the unique needs and preferences of different groups, leading to stronger appeal and potentially higher overall sales. This approach differs from undifferentiated mass marketing, which uses one offer for everyone; concentrated targeting, which focuses on a single segment; and micromarketing, which tailors to very small groups or individuals rather than several broader segments.