Which term means targeting several market segments with distinct offers?

• A. Undifferentiated Mass Marketing
• B. Differentiated Targeting Strategy
• C. Concentrated Targeting Strategy
• D. Micromarketing

Answer: (B)

The idea being tested is differentiated targeting strategy: targeting multiple market segments with distinct offers. This approach means a company identifies several different customer groups and creates separate products or marketing mixes tailored to each group’s specific needs and preferences. By doing so, it can address a broader range of wants and potentially boost overall demand and market share, even though it requires more resources to develop and manage multiple offerings.

Compare with other approaches: one broad, identical offer for everyone isn’t used when needs vary across groups, so undifferentiated mass marketing wouldn’t fit. Focusing on just one segment is concentrated targeting, which wouldn’t cover multiple segments. Micromarketing targets very small groups or individuals, which is more granular than simply having multiple distinct offers across several segments.